Nibbler SEO audit for myhswm.org
Summary
Overall8.8
The overall score for this website.
Accessibility9.1
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.9
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.2
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 19:24 on 2 May 2024 (BST).
Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Headings6.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| myhswm.org/ | Help Us Meet Our $20,000 Match! | H1 |
| myhswm.org/ | Get involved. | H1 |
| myhswm.org/ | Looking for a new friend? | H1 |
| myhswm.org/ | Our Mission | H2 |
| myhswm.org/ | Lost & Found Pets | H2 |
| myhswm.org/ | Impact | H2 |
| myhswm.org/ | Help Support Our Efforts | H2 |
| myhswm.org/ | File a Report | H3 |
| myhswm.org/ | View Our Found Pets | H3 |
| myhswm.org/ | 1,100 | H3 |
| myhswm.org/ | 3,720 | H3 |
| myhswm.org/ | 28,854 | H3 |
| myhswm.org/ | 2,190 | H3 |
| myhswm.org/ | Contact Us | H4 |
| myhswm.org/ | Location & Hours | H4 |
| myhswm.org/ | Newsletter | H4 |
| myhswm.org/donate/ | Saving Lives, Supporting Families | H2 |
| myhswm.org/donate/ | Giving with Confidence | H3 |
| myhswm.org/donate/ | We are always in need of something! | H3 |
| myhswm.org/donate/ | Contact Us | H4 |
| myhswm.org/donate/ | Location & Hours | H4 |
| myhswm.org/donate/ | Newsletter | H4 |
| myhswm.org/adoption-process/ | Adoption Process | H2 |
| myhswm.org/adoption-process/ | Adoption Information | H3 |
| myhswm.org/adoption-process/ | Adoption Fees | H3 |
| myhswm.org/adoption-process/ | Check out available pets | H4 |
| myhswm.org/adoption-process/ | Complete our Pet & People Profile | H4 |
| myhswm.org/adoption-process/ | Contact Us | H4 |
| myhswm.org/adoption-process/ | Location & Hours | H4 |
| myhswm.org/adoption-process/ | Newsletter | H4 |
| myhswm.org/dogs/ | Dogs & Puppies | H2 |
| myhswm.org/dogs/ | Available Dogs & Puppies | H3 |
| myhswm.org/dogs/ | Contact Us | H4 |
| myhswm.org/dogs/ | Location & Hours | H4 |
| myhswm.org/dogs/ | Newsletter | H4 |
| myhswm.org/cats/ | Cats & Kittens | H2 |
| myhswm.org/cats/ | Available Cats & Kittens | H3 |
| myhswm.org/cats/ | Got Mice? | H4 |
| myhswm.org/cats/ | Contact Us | H4 |
| myhswm.org/cats/ | Location & Hours | H4 |
| myhswm.org/cats/ | Newsletter | H4 |
Images8.0
100% of images have a clearly defined size
40 images are being resized by the browser
- All images have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- 40 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Amount of content8.3
Rendering Chart...
- This website has an average of 398 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| myhswm.org/ | 2524 | 379 |
| myhswm.org/donate/ | 4774 | 740 |
| myhswm.org/adoption-process/ | 2120 | 315 |
| myhswm.org/dogs/ | 1510 | 222 |
| myhswm.org/cats/ | 2187 | 332 |
Internal links8.7
- 15 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.myhswm.org to http://myhswm.org. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Meta tags10.0
This is how this website will look in Google search listings:
Humane Society of Western Montana
myhswm.org/
HSWM provides pet adoption services, low-cost veterinary care, training & behavior services and more to Missoula and Western Montana.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| myhswm.org/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| myhswm.org/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| myhswm.org/ | description | HSWM provides pet adoption services, low-cost veterinary care, training & behavior services and more to Missoula and Western Montana. |
| myhswm.org/ | twitter:card | summary_large_image |
| myhswm.org/ | generator | Site Kit by Google 1.125.0 |
| myhswm.org/ | tec-api-version | v1 |
| myhswm.org/ | tec-api-origin | https://myhswm.org |
| myhswm.org/ | msapplication-tileimage | https://myhswm.org/wp-content/uploads/2022/12/cropped-Untitled-design-9-270x270.png |
| myhswm.org/donate/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| myhswm.org/donate/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| myhswm.org/donate/ | description | Make a donation to help support shelter pets and the mission of HSWM. Donate in memory or honor of a loved one or beloved pet. |
| myhswm.org/donate/ | twitter:card | summary_large_image |
| myhswm.org/donate/ | twitter:label1 | Est. reading time |
| myhswm.org/donate/ | twitter:data1 | 4 minutes |
| myhswm.org/donate/ | generator | Site Kit by Google 1.125.0 |
| myhswm.org/donate/ | tec-api-version | v1 |
| myhswm.org/donate/ | tec-api-origin | https://myhswm.org |
| myhswm.org/donate/ | msapplication-tileimage | https://myhswm.org/wp-content/uploads/2022/12/cropped-Untitled-design-9-270x270.png |
| myhswm.org/adoption-process/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| myhswm.org/adoption-process/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| myhswm.org/adoption-process/ | description | Find out more on adoption policies and fees, and view available dogs and cats in Missoula, MT. |
| myhswm.org/adoption-process/ | twitter:card | summary_large_image |
| myhswm.org/adoption-process/ | twitter:label1 | Est. reading time |
| myhswm.org/adoption-process/ | twitter:data1 | 2 minutes |
| myhswm.org/adoption-process/ | generator | Site Kit by Google 1.125.0 |
| myhswm.org/adoption-process/ | tec-api-version | v1 |
| myhswm.org/adoption-process/ | tec-api-origin | https://myhswm.org |
| myhswm.org/adoption-process/ | msapplication-tileimage | https://myhswm.org/wp-content/uploads/2022/12/cropped-Untitled-design-9-270x270.png |
| myhswm.org/dogs/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| myhswm.org/dogs/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| myhswm.org/dogs/ | description | View dogs and puppies available for adoption in Missoula, Montana. |
| myhswm.org/dogs/ | twitter:card | summary_large_image |
| myhswm.org/dogs/ | twitter:label1 | Est. reading time |
| myhswm.org/dogs/ | twitter:data1 | 1 minute |
| myhswm.org/dogs/ | generator | Site Kit by Google 1.125.0 |
| myhswm.org/dogs/ | tec-api-version | v1 |
| myhswm.org/dogs/ | tec-api-origin | https://myhswm.org |
| myhswm.org/dogs/ | msapplication-tileimage | https://myhswm.org/wp-content/uploads/2022/12/cropped-Untitled-design-9-270x270.png |
| myhswm.org/cats/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| myhswm.org/cats/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| myhswm.org/cats/ | description | Find adoption information and view available cats, kittens and working cats in Missoula, Montana |
| myhswm.org/cats/ | twitter:card | summary_large_image |
| myhswm.org/cats/ | twitter:label1 | Est. reading time |
| myhswm.org/cats/ | twitter:data1 | 2 minutes |
| myhswm.org/cats/ | generator | Site Kit by Google 1.125.0 |
| myhswm.org/cats/ | tec-api-version | v1 |
| myhswm.org/cats/ | tec-api-origin | https://myhswm.org |
| myhswm.org/cats/ | msapplication-tileimage | https://myhswm.org/wp-content/uploads/2022/12/cropped-Untitled-design-9-270x270.png |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| myhswm.org/ | X-UA-Compatible | IE=edge |
| myhswm.org/donate/ | X-UA-Compatible | IE=edge |
| myhswm.org/adoption-process/ | X-UA-Compatible | IE=edge |
| myhswm.org/dogs/ | X-UA-Compatible | IE=edge |
| myhswm.org/cats/ | X-UA-Compatible | IE=edge |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 30, 2024
- It looks like this website was last updated on Tuesday, 30 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
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Nibbler tested the following pages
- https://myhswm.org/
- https://myhswm.org/donate/
- https://myhswm.org/adoption-process/
- https://myhswm.org/dogs/
- https://myhswm.org/cats/